A massive international public awareness campaign
Peter Knights, a 34-year-old British ecologist, has launched a series of public campaigns across Asia to end the consumption of body parts from endangered species.
"Most organisations seek to protect wildlife through preservation of their habitat….we focus on the market itself, to try to eliminate demand, which is the real key.”
Used in traditional Chinese medicine, in exotic foods or as curios, parts of tigers, rhinos, bears, elephants and marine turtles are bought and sold in an illegal international trade worth billions of US dollars a year, a trade that has pushed many animals to the brink of extinction. After initial successes in Taiwan and Hong Kong, Knights wants to expand his crusade – one of the first international efforts aimed specifically at consumers rather than suppliers – to make endangered animal products socially unacceptable in Asia.
- Project Location
- Related Links
- Similar Projects
Amanda Vincent
Trigger action to save the marine environment
Shekar Dattatri
A conservationist fights to save his country’s wildlife through film
- Other 1998 Associate Laureates
- Contact Information
Mr Peter Knights
WildAid
744 Montgomery St., Ste. 120
San Francisco, CA 94111
United StatesTel: + 1 415 834 3174
knights@wildaid.org
